2025 DECA Hospitality and Tourism Exam Practice – Complete Study Resource

Question: 1 / 400

What is meant by seasonal pricing?

Adjusting prices based on competitor actions

Setting prices based on local holidays

Adjusting prices based on the time of year

Seasonal pricing refers to the strategy of adjusting prices according to the time of year, which allows businesses to capitalize on variations in demand throughout different seasons or periods. This approach is particularly relevant in industries such as hospitality and tourism, where demand can fluctuate significantly based on factors like holidays, weather changes, and school schedules.

For instance, a hotel might charge higher rates during peak tourist seasons due to increased demand, while offering lower rates during off-peak times to attract more guests. This pricing strategy helps businesses optimize their revenue by aligning their prices with customer behavior and market conditions throughout the year. By understanding and implementing seasonal pricing, companies can better manage their inventory and maximize profits during high-demand periods while remaining competitive during slower times.

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Changing prices based on customer feedback

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